Intercom vs. Zendesk
Choosing the right marketing automation software can be difficult. There are plenty of options available and every software claims to be the best. However, when it comes to Intercom vs. Zendesk, deciding on one can be particularly challenging.
Both Intercom and Zendesk are powerful marketing automation software that helps businesses grow by providing a personalized customer experience. In this article, we will compare these two platforms on various aspects, such as pricing, features, ease of use, integrations, and support.
Pricing
Pricing is always the first thing we see while comparing any software. Both Intercom and Zendesk have different pricing plans, and it depends on the requirements of the business.
Intercom offers four pricing plans – Start, Grow, Accelerate, and Scale. The Start plan costs $39 per month, while the Scale plan is customized for enterprise-level businesses, and the pricing is based on individual needs.
Zendek, on the other hand, offers three pricing plans – Essential, Team, and Professional. The Essential plan costs $5 per month, while the Professional plan costs $199 per month.
Winner: It depends on the requirements of the business.
Features
Both Intercom and Zendesk come with a range of amazing features, and it is hard to declare one a winner in this aspect. However, here are some of the most important features offered by both platforms:
Intercom:
- Conversational bots
- Inbox
- Live chat
- Customer segmentation
- Product tours
Zendesk:
- Email marketing
- Customer service and support
- Knowledge base
- Performance analytics
- Ticket management and tracking
Winner: It depends on the requirements of the business.
Ease of Use
Both Intercom and Zendesk are user-friendly and have an intuitive interface. However, Intercom is considered to be easier to use, particularly when it comes to creating chatbots and personalized campaigns.
Winner: Intercom
Integrations
Integrations are important for every software, and they help businesses to streamline their processes. Both Intercom and Zendesk come with native integrations with a range of popular platforms. However, Intercom has more integrations than Zendesk.
Winner: Intercom
Support
Support is an important aspect while choosing any software. Both Intercom and Zendesk offer comprehensive support through their online knowledge base, email, and chat support. Intercom also provides phone support to its customers.
Winner: Intercom
Final Verdict
Both Intercom and Zendesk are powerful marketing automation software that can help businesses grow by providing a personalized customer experience. However, Intercom has an edge over Zendesk when it comes to ease of use, integrations, and support.
In terms of pricing and features, both platforms have their own pros and cons. Therefore, the choice between Intercom and Zendesk depends on individual requirements and preferences.
We believe this article will help you make an informed decision about which software to choose.
References:
- Intercom pricing plans: https://www.intercom.com/pricing
- Zendesk pricing plans: https://www.zendesk.com/pricing/
- Intercom features: https://www.intercom.com/features/
- Zendesk features: https://www.zendesk.com/features/